When you look at your Campaign report in Google Analytics, you'll see the campaign name listed in the left column. This means you do not know if a “New User” is actually new. Key segment of your audience – A marketing persona is meant. Therefore, strong weapons do a 25% chance of a critical hit while weaker weapons do a - 25% chance. Therefore, it helps you to prioritize what to work on next. Google Analytics acquisition and behavior data broken down by age group. Start advertising. Start your career with an impressive digital certification. You can see which issues are most relevant by the number of cards sorted into each group. g. The same audience can appear for a number of different industry categories. What are custom affinity audiences? Custom affinity audiences are custom lists (lists you can create) that allow you to target users based on their habits and interests. For example, to see where Display & Video 360 impressions and clicks appear in the Conversion Paths that customers take to your site: Navigate to Conversions > Multi-Channel Funnels > Top Conversion Paths, and click the DV360 filter at the top of the report. Final thoughts. Also known as GMP, the Google Marketing Platform is the new one-stop location for all. By using Google Analytics, you can also tie in conversion data with these. Geolocation Google Analytics 4 now classes the geolocation report as part of the demographics section where you break down users into different countries, regions, and. Meaningful Metrics: New and Returning Visitors. Google’s Affinity Categories and In-Market Segments have been with us a relatively short amount of time, and their potential still seems untapped, with many online retailers and lead generation companies. How to interpret Affinity Categories data in Google Analytics. Google’s Universal Analytics (UA) dashboard gives you an overview of the most important metrics and reports for your campaigns. At the top, click the option for Navigation Summary. a liking or sympathy for someone or something, especially because of shared characteristics: 2…. With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Slack, Affinity, and Google Analytics. Find out more about the different GA dimensions here. Here are some of the reasons organic search traffic is so valuable. Let us know about your current business situation and we can offer some pertinent advice to help you get ahead. Now you will see the ‘user flow’ report only for the website traffic. "They made this analysis in such a way that it turns out it doesn't. This article illustrates how to use, modify, and create new segments to analyze your data. What does affinity mean in marketing? Definition: Affinities are personal or emotional connections forged between consumers and a particular brand or business. 3. We’ve been able to cut our reporting time by 50%. Web Analytics) described in the section Categories of Personal Data We Collect to third-party advertising partners, such as in connection with our use of tracking technologies for cross-context behavioral advertising, so that we can reach you with. Here's how you can do it: Identify top affinity categories: Look for the affinity categories that have the highest number of users. Move them around and explore. Caveat: because of the way Google Analytics works, a user will be identified as a New User if they use different devices or have enabled privacy settings. Nominated for Digital Analytics Association Awards for Excellence. 3. Only aggregated data from users who consent to sharing demographics data are included in the report. Interpreting Affinity Categories data in Google Analytics is essential to gain meaningful insights. How to use affinity in a sentence. Affinity analysis falls under the umbrella term of data mining which uncovers meaningful correlations between different entities according to their co-occurrence in a data set. This differentiates Direct traffic from other default channel groupings like Organic, Referrals. It can boost business because it encourages trust with customers. Consanguinity and affinity uncover variations in human kinship systems. Google Ads Help. Affinity grouping is a brainstorming activity that aims to collect similar items together. 4 ways to use affinity mapping. Learn more. Select your campaign and navigate to the Audiences tab. affinity. You need to choose the time window which you want each data point to represent in Funnel. They include SEO segments, loyal visitors, and comment. It is divided into several sections, each providing different information about your audience. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. It's what they like and I guess like categories would be way too much like Facebook but I digress. The easiest way to measure the impact of brand affinity on CTR is to run the same ads, keywords, bids and budgets, but using RLSA in one campaign and excluding the same audience in another non-RLSA campaign. In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube. Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance. The same is true for other countries. You’re basically telling Google to only show your ads to. The Evolution Of Search & SERPs 2024. If you hover over the logo, the bubble tells you that 7. “Brand Affinity,” in more concrete terms, is essentially the amount consumers identify with and support your brand. One great WordPress Google Analytics plugin is Google Analytics Dashboard Plugin for WordPress by MonsterInsights. Affinity chromatography is a separation process used to purify molecules or a group of molecules that are in a biochemical mixture. Go to Audiences. Add personalization to your search. Google Analytics adalah tools yang memudahkan Anda memantau trafik web. To track transactions, you'll need to add Ecommerce tracking code to your shopping cart. It is available for free of cost to anyone with a Google account. Affinity eliminates the need for manual data entry by automatically surfacing every interaction that your team has had. Show as many rows as you can, without sampling. A Definitive List of Affinity Categories & In-Market Segments. For example: Language - exactly. Synonym Discussion of Affinity. In the traffic report, click on any page. Most websites generally have seven primary traffic sources: direct, organic search, referral, paid, email, social, traffic flagged as “other,” and traffic from specific UTM codes. Most websites generally have seven primary traffic sources: direct, organic search, referral, paid, email, social, traffic flagged as “other,” and traffic from specific UTM codes. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. How to Setup User Personas with Google Analytics Audience Targeting. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. io site – what those users like basically. It can boost business because it encourages trust with customers. These users are found at the higher end of the. We also share information about the use of the site with our social media, advertising and analytics partners. The Three Types of Capacity Ratings. Click below to reveal how well affinity. Social analytics is often limited to tracking and. Data Analytics Affinity Analysis | Všeobecné správy denne [penci_button link = ” #” icon = “” icon_position = “left”] ZOBRAZIŤ [/penci_button] Data Analytics Affinity Analysis Have you ever added an an item to your online shopping cart and had seemingly unrelated items recommended for purchase, but the combination seems to make sense?. It contains one Universal Analytics property and two Google Analytics 4 properties. To get started. While there is an enormous number to choose from, and they often go by various names, we’ve compiled a list of must-know engagement metrics to get you started: Pageviews. For example, let’s say your core concept is to improve customer experience. Select Affinity and Custom Affinity. Under “About,” select Business category . In the box below, either search for the audience name or browse categories to find the audience you’d like to exclude. Those in the affinity segment have demonstrated a qualified passion in the health segment, allowing you to reach the people that matter most with their products or offerings. . 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. This allows you to identify areas for improvement with the keywords and pages. For example, you might want to apply a filter to make sure your. Google Analytics is a free tool that helps website owners track and analyze their website’s traffic. Event action: Widget Opened. 4x the Instagram average. Google Analytics is the pioneer in Web Analytics reporting. All 101 cases either target Google Analytics, or what NOYB calls "Facebook Connect," Zanfir-Fortuna said. In a perfect world, every one of your followers would see every piece of content you posted. Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. help's traffic has increased by 13. In Google Analytics, an audience is a group of users from your site and/or app who have generated similar behavioral data or who share demographic or other descriptive data (e. 1. The period of time a user is active on your site or app. If you don’t know how to set up your social media dashboards in Google Analytics, check out our 4-step guide. Learn how you can measure binding affinity and why it matters. - Google Analytics Community. As you create audiences,. Rather than saying “we make cars, here is the personality type that suits our cars”, it should be “This is our personality, therefore we made the best possible cars for people like us, and you”. Learn about organic search, paid search, direct traffic. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. They group consumers by what they like — their interests and hobbies —. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. Step 2: Add A New Property to Your Account. And don’t forget that you can add more apps and actions to create complex. Google analytics can track all forms of digital media and. Light TV Viewers, Travel Buffs, Technophiles) and product-purchase intent called In-Market Segments (e. Google analytics can track all forms of digital media and. For. Google Analytics is a powerful tool that lets you measure and analyze the traffic coming to your website. What does affinity propagation do in NumPy algorithm? In some more readible syntax, to get an idea of what the algorithm is doing. Processing – collected values are used to populate the final report dimensions according. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Interests > Affinity categories report; All traffic > Referrals report; Behavior > New vs returning report;Direct traffic is most often the result of a user entering a URL into their browser or using a bookmark to directly access the site. The members of the team then group the concepts or ideas together based on things they have in common, and given a name to. Google Analytics can also tell you which website pages are the most popular. Now that I think about it, in-universe it probably means something like “I have a good natural affinity with this particular Longsword, so I have better edge alignment. A segment is a subset of your Analytics data. Put your brand’s voice and values front-and-center in your marketing. Also known as affinity diagramming, it was first developed in the 1960s by Jiro Kawakita, a Japanese anthropologist, to study water supply challenges in Nepal. Nominated for Digital Analytics Association Awards for Excellence. By analyzing. Don't wait. To synthesize feedback. Click Sign Up, then choose the website box to fill in all of the required information. If you want Google Analytics to tell you how many of your visitors completed a conversion, like signing up for your newsletter, filling out a form, watching a video, viewing a certain page, or buying a product, you’ll have to set up conversions. At the top of the page, select “Exclusions”. 4. Click to enlarge. 1) Targeting. Step 3: Enabling Analytics. Google Help. Here are some of the reasons organic search traffic is so valuable. Please assist me in google analytics to show the each genders revenue in the top 3 affinity categories. Go to the Display Network tab in your Google Ads account. Select Affinity and Custom Affinity. Get all of the great content at a fraction of the price with an On-Demand ticket. Organic search plays a fundamental role in digital and inbound marketing. g. 3 standing in a relationship based on communication between the souls or minds of the persons involved. resemblances between biological populations; resemblances that suggest that they are of a common origin, type or stock. You are now given the option to name your new audience and input specific interests, URLs, places, and apps. en affinity. Site Speed & Recs. Choosing a 7 day time window would mean that on. Facebook insights and. Affinity categories help produce a top-of-the. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. This is to forecast future outcomes and identify risks and opportunities. Typically, the precise workings of the proprietary. What is an affinity category in Google Analytics? An affinity category in Google Analytics refers to a segment of users grouped based on their shared, long-term interests and behaviors. e. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. a person, thing, idea, etc, for which such a natural liking or attraction is felt. In essence, Affinity Categories are a powerful segmentation tool within Google Analytics that categorizes users based on their long-term interests and habits. As with the traffic report, you can adjust the number of. You can use the audience as a secondary dimension in reports, and as a dimension in segments, custom reports, and custom funnels. a natural liking for or attraction to a person, thing, idea, etc. It can boost business because it encourages trust with customers. When a user moves from another domain, email, app, or any other channel to your website, we call it traffic. 1. The last option is for every organization that doesn’t fit in one of the industry verticals. But to answer Which Kinds Of Hits Does Google Analytics Track?. Campaigns. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. Your customers use search engines. Free. (02) 9160 0711 [email protected] on the program for which you want to set process affinity. Universal Analytics provides a foundation for businesses and marketers to track and analyze the that are most relevant to their specific business goals. , age, gender) and they tend to have additional socio-economic, lifestyle, or other. Suppose we liked the targeting options for in-market segments better than the affinity categories. Get new skills for a digital world. The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach). That’s it. In this case, moving data between Google Analytics, Slack and Affinity - all without code!Affinity Index is a quantitative marketing metric used to determine the level of interest or engagement a specific audience has with a brand, product, or service. Get new skills for a digital world. To add or edit your primary category: In the “Primary category” box, enter and select the category from the options that show up. Affinity categories show what your website users are interested in and how they spend their time. Yuk, simak panduan lengkap cara menggunakan Google Analytics!. An event allows you to measure a specific interaction or occurrence on your website or app. The Google Analytics dashboard has a whole section titled ‘Audience’. Google Help. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. After migrating to Google Analytics GA4, I noticed that I can't seem to find a way to search the event categories as I did in Universal Analytics. How a mountain biker feels about their bike is an example of affinity. Zapier does manual, repetitive tasks so that you don’t have to. Suggested audiences. However, it's often useful to also create a destination goal to signal the completion of an ecommerce transaction. affinity. Unfortunately, however, short of personally interviewing everyone who uses your product, visits your website, or. I can find interesting categories like “Food & Dining/Coffee Shop Regulars” in my own–which makes for really. Google Analytics is part of the larger Google Marketing Platform. Personally identifable information. What's Affinity Category, In-Market Segment, and Other Category in Interest report. in chemistry, the tendency of two substances to form strong or weak chemical bonds forming molecules or complexes. The index is calculated by comparing the. How to Access Affinity Category Data in Google Analytics. Change the primary dimension to Other > Acquisition > Source/Medium Path. Purchase amount. Affinity Categories in Google Analytics are a valuable tool for understanding the interests and preferences of your audience. Data analytics is a broad term that includes everything from simply analyzing data to theorizing ways of collecting data and creating the frameworks needed to store it. 3. Trends to see what’s popular on Pinterest. Analytics for beginners. What Does Affinity Category Mean? In Google Analytics, and other ad/analytics platforms, have this crazy thing called Affinity Category, or Affinity Audiences. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition. A Simple Guide to Site Search Tracking in Google Analytics; Google Analytics Acquisition: What Content Are Your Visitors Consuming? How to Find Which Device Users Search For You On: Google Analytics . MBA is a set of statistical affinity calculations that help business leaders better understand – and ultimately serve – their customers by highlighting purchasing patterns. 76% compared to last month (Desktop). Many jobs require analytical skills, like critical thinking, research and data literacy. Which industry verticals does GA4 use for benchmarking? If you set up a Google Analytics account, you have to choose in which industry your business is operating. Menu. At this juncture, you’ll find a basic overview number of your site’s entire content library. How do you set affinity in Task Manager? Here’s how to do it: Open Task Manager. In order for this tab to be most helpful, you'll need to set up goals and conversions in Google Analytics. Below is a representation of affinity health segments. Step-4: You will now land on the segment builder. If you're migrating from Universal Analytics, read this. As previously mentioned, there are two categories of Google Analytics 4 audiences: 1) Prebuilt Audiences include: Predefined audiences. Find a fully curated segment of affinity categories by downloading this CSV. In product management, this applies to problems to solve, solutions. I found Affinity Categories to be extremely valuable in Universal Analytics, and in my transition to GA4, I haven't been able to find Affinity Categories or anything analogous. By analyzing this data and using it to inform your marketing strategies, you can create content and campaigns that are more likely to resonate with your audience, leading to higher engagement and increased conversions. Step 1 – Gather Your DataThe Affinity Categories report in Google Analytics provides valuable insights into the interests and preferences of your website visitors. Perilaku Pengunjung / Visitors’ BehaviourWhat does affinity mean in law? In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone’s marriage. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Affinity basically means what the chances are of hitting a "Critical Hit" with a weapon. Yuk, simak panduan lengkap cara menggunakan Google Analytics!. Get new skills for a digital world. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. ; Select a demographic tab: Age, Gender, Household. That’s what they have an affinity for. Affinity is inversely proportional to the potency of a drug 1 Kd , where Kd is the dissociation constant. 2. How to find this data in Google Analytics. Set an advanced filter to only show landing pages with the word “student” in them. 3. Behavior: segment by users’ browsing behavior (e. It is a free Google Data Analytics tool by Google Marketing Platform that provides Statistics and Analytical tools for tracking Digital Marketing Campaigns. Affinity groups defined by shared ideologies, values or creeds. 3. Affinity Analysis is the kind of predictive analysis technique that does the process of data mining and fetches the hiding insightful correlation between the different variables based on their co-occurrence happening in between the individuals or the groups in the dataset. There is a difference between reporting and analysis. This is a report where Google Analytics will tell us, in this case, what people that are on the MeasurementMarketing. Despite the poor choice of labeling, the Other category of interests is actually a real treasure chest if you are trying to target influencers or fans of influencers. A Guide to the Major Website Traffic Acquisition Sources. Interests > Affinity categories report; All traffic > Referrals report; Behavior > New vs returning report;What data does Google Analytics prohibit collecting? Product SKU(s) Billing city. Building relationships means being human. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. Set the Date Range to at least 6 months to a year. (Affinity Categories), produk apa yang diminati dan siap dibeli (In-Market Segments), dan keduanya (Other Categories). Google Analytics can help with this in “Demographics” and “Interests” reporting, which appears in the “Audience” menu on the left. [=we both like foreign films] b : a quality that makes people or things suited to each other. The definition of affinity is a strong connection or relationship between people or things. 5. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. Interests* Overview (Audience>Interests>Overview): Google has a standard interests report, showing affinity categories and in-market segments of users on the site. Having options is great, until you need to pick one. Users are allocated into audience categories for targeting on Google’s own products based primarily on their activity on these products. We can click on the “In-Market” header to get more data on these breakouts. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities. Below is a brief description of what data you’ll find in each reporting section, based on. Do even more with Slack + Affinity + Google Analytics. Step 1: Log in to your Google Analytics 4 account. (Affinity Categories), produk apa yang diminati dan siap dibeli (In-Market Segments), dan keduanya (Other Categories). Create a cohort segment. Google Analytics dimensions provide you with a treasure trove of data that can help your business thrive. Brand affinity ideally comes after brand awareness. Many of the reports normally accessible only on the Google Analytics Dashboard will. It reports the total number of visitors on your site, including new or returning users, and their each and every interaction with the website. To view Referrals, go to Acquisition > All Traffic > Referrals. Let us know about your current business situation and we can offer some pertinent advice to help you get ahead. Predictive audiences (or suggested. Although you see only the suggestions relevant to your category, you can create any of these. Skip to content. Next What Does Affinity Category Mean In Google Analytics Comments. Arts & Entertainment;. You can. You can easily see applications of this data in the content you might produce for your website or your social platforms – just to use one example of value. When it comes to retaining customers, brand affinity is a goldmine. The essential metrics are presented in a single dashboard in Google Analytics reports. Home; Biology; Chemistry;The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. If you’re interested in running display ads to get the word out across a wider part. Companies can succeed in this task by communicating their core values during every interaction with a customer. It can boost business because it encourages trust with customers. Note: The instructions below are part of the new design for the Google Ads user experience. You’re basically telling Google to only show your ads to. 2. Explore. Affinity Category: Affinity categories are used to reach potential customers and make them aware of your brand or product. Using data like searches and site visits, Google puts them into “buckets” based on what it thinks the person’s interests are. Highly-successful online businesses are able to gain affinity from customers who help a brand achieve rapid growth. It gives you data from tracking them through the pages they visit and which ones they go into after that. 3. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions. Google Analytics Interests Affinity Categories work by tracking the online activities of users and analyzing the websites they visit, the content they engage with, and the ads they click on. This help content & information General Help Center experience. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Checking on your organic search traffic in Google Analytics and learning how to grow it is valuable for today’s businesses and websites. For example, you might want to create an audience of all users who have made a purchase of any kind. The dimensions. Currently, all Google advertisers can access affinity segments in Search, Display, Standard Shopping, and Video campaigns, as well as Gmail and Display & Video 360. How Parrot Analytics conducts an affinity analysis using the world’s largest first-party consumption dataset. 1. Google Display Network. 1. Help Center. Essentially, Direct sessions occur any time Google Analytics cannot determine another referring source or channel. Taking a look at this Affinity category example, we see the top three categories in this account are value shoppers who consume media and are technology savvy. What is mean shift clustering?. 0. If you're migrating from Universal Analytics, read this. Name the Custom Dimension as “Category” Set the “Scope” as “Hit”. The cookie is used to store the user consent for the cookies in the category "Analytics". Google Analytics Shortcuts: Save Your Complex Views. Affinity ties through marriage can change over time as unions dissolve. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. See link below. A substantial share of websites and apps track how people use digital services, and they use that data to deliver services, content or advertising targeted to those with specific interests or traits. You need to choose the time window which you want each data point to represent in Funnel. au. Affinity Category (reach) Definition: Indicates that users are more likely to be interested. At the bottom, select Custom Affinity Audience. Campaign source and medium details within Google. Here, you'll see the channels and touchpoints that drive the most conversions on your site. Understanding bounces can help you work towards answering those questions and more. Most Facebook users say they are assigned categories on their ad preferences page. In the dropdown, start searching for “ Session source ” and choose it. Google Data Studio is Google’s reporting and dashboard tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources. A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. In this case, moving data between Slack, Google Analytics and Affinity - all without code!affinity. Sometimes the fixes are easy, and sometimes they are more technical. 1 relating to the spirit or soul and not to physical nature or matter; intangible. ; Click the Audiences, keywords, and content drop down in the section menu. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category. An event allows you to measure a specific interaction or occurrence on your website or app. : the state of being similar or the same. The information that appears in these is preset by Google Analytics, and gives an insight into the data on every part of your site, from your. Select “Tools and Settings”, then “Audience Manager”. Creating Goals in Google Analytics Step 6: Set Up the Specifics for Your Goal. Brand personality should be central to who a brand is. And in a vectorized syntax, to fully utilize the speed advantages of numpy. One of the classic tools in the UX designer’s toolbox is an affinity map (sometimes called an affinity diagram ). Synonyms for affinity and translation of affinity to 25 languages. For an ecommerce site,. Affinity is the most valuable level of customer relationship. 5. At the top of the page, select “Exclusions”. Step-8: Click on the ‘Done’ button and then on the ‘Save’ button at the bottom of your screen. Click "Add Targeting" and check the boxes for the demographics you want to target. After enabling the reports, return to the Reporting section of Google Analytics. In the traffic report, click on any page. By synthesizing research findings with an affinity map, multiple teams across disciplines can access, analyze, and discuss what the research is saying—and plot a meaningful path forward. Create a new Display Campaign (or edit an existing one) 2. By leveraging their leading. Affinity Categories in Google Analytics are a powerful tool that allows you to understand the interests and preferences of your website visitors. Because BigQuery is a fully-fledged data warehouse, organizations can store data from their CRM, commerce platform, Display & Video 360, Google Ads, third-party advertising platforms, Facebook, YouTube, and more. You can use the audience as a secondary dimension in reports, and as a dimension in segments, custom reports, and custom funnels. Descriptive analytics analyzes historical data to understand past events, patterns, and performance. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. By understanding the affinity categories of your audience, you can create targeted marketing campaigns that resonate with their interests and drive higher engagement and conversions. Affinity groups defined by shared ideologies, values or creeds. Google Analytics and Google Search Console can be synced. . Does affinity mean love? Any passionate love for something. These two definitions do a good job of summing up Google Affinity Audiences. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong. Here, you can see any active campaigns along with the associated affinity audiences. The Search Console reports in Analytics provide information about the performance of your organic-search traffic. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.